Just An Online Minute... Political Blogs

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Monday, April 18, 2005 by Tobi Elkin

Hello,

Two out of five online U.S. consumers have read a political blog and more than a quarter read them once a month or more, according to a new survey by Harris Interactive.

There are more adults reading the blogs of political pundits and prognosticators than there are people posting comments on them. The Harris survey, conducted in March, found that of 2,630 online adults, less than one in 10 had ever posted a comment to a political blog. Harris found that 15 percent of those surveyed had posted comments.

Not surprisingly the survey found that people with a college or postgraduate degree were far more likely to have read a political blog than those with less education.

Tobi Elkin is Executive Editor, MediaPost.

Comments? Questions? Email us!

Just An Online Minute for Monday, April 18, 2005: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=29282

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